The difference Between People and Organisations is DNA
Wednesday, April 14, 2010 at 5:24PM As humans we cannot choose our physical form because it is pre-programmed in our DNA. We are born either short, tall, fast slow, black white. We cannot even choose our time of birth or death. Arguably, we cannot choose the purpose of our own lives.
Companies are similarly made up of cells, being people. We are made up of different departments which are organisations of people and systems with varying lifespans.
People and companies both have a purpose. The difference is that companies can decide their purpose. Organisations can choose their purpose, in fact organizations can choose their DNA.
It is liberating and somewhat daunting to consider that your organisation can choose to be and do whatever it chooses. Often however, organisations form and start a life but do so without any real understanding of their purpose.
An opportunity or need comes up, and an organization is formed. The company then changes and morphs to move with the market, always remaining opportunistic. This is not purpose. This is opportunity. Opportunities come and go, but purpose is long standing.

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