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Two sentences defines Apple's purpose

"We love to make great products which enrich people's lives" Apple's CEO Tim Cook at the launch of the Apple Watch on 9 September 2014.

"We believe this product will redefine what people expect from the category"

Love or hate Apple, one thing is clear.  They are clear on Purpose.


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Reader Comments (1)

Hopefully Apple always stay that way, they know what they want and what to do to get it.

June 2, 2015 | Unregistered CommenterServicing Stop

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