"Are you looking to buy, or looking to look?"
This was the amazing questions a car salesman asked me a few weeks ago.
He didn't looks as bad as the photo but not far at all.
What possible good could come from such a question?
All I heard was:
Are you here to waste my time, or are you ready to rumble?
I don't like face-to-face haggling. I knew exactly what I wanted, asked for a trade valuation, and a quote by email.
Suffice to say I bought elsewhere.
Here's why I bought from Tynans Sutherland.
- They gave a good price up front.
- They were professional and courteous - suits still work in some work environments.
- They followed up.
- They gave me confidence they could deliver on my specific requirements (towing and delivery date).
- They sent the quote exactly when promised.
- They had two other salesman briefed on my purchase (to cover Christmas absenses).
The other dealers discounted after they smelled a lost deal. You know the line "Oh I just twisted my managers arm and I can get you a better trade-in afterall price blah blah"
During delivery they took a photo of me and my son taking delivery. Since delivery, there have been numerous folow-up calls. All good, but they could have done even more.
Here're something else they could do. Take the delivery photo, post it on their facebook page, create a facebook page of all people who bought the same vehicle (to share their stories), and recommend some other facebook pages/websites of people with the same car, with the same interests (uses of the car). Now that would buy Brand loyalty.
By the way the car is a Mitsubishi Pajero used for towing a caravan, hauling mountian bikes and canoes into the bush, and 4WD exploring. Perhaps you can suggest me some sites?