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<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Tue, 29 May 2012 05:25:31 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Old Articles</title><link>http://www.servicewithpurpose.net/old-articles/</link><description></description><lastBuildDate>Mon, 07 Feb 2011 13:34:31 +0000</lastBuildDate><copyright></copyright><language>en-AU</language><generator>Squarespace Site Server v5.11.81 (http://www.squarespace.com/)</generator><item><title>Why do your customers 'really' leave</title><category>customer service</category><category>newsletter</category><category>retention</category><dc:creator>Steven Di Pietro</dc:creator><pubDate>Thu, 18 Nov 2010 23:06:50 +0000</pubDate><link>http://www.servicewithpurpose.net/old-articles/2010/11/19/why-do-your-customers-really-leave.html</link><guid isPermaLink="false">542805:6260682:9516399</guid><description><![CDATA[Why do customers 'really' leave.  Here are some suggested reasons.  The main reason might be a surprise.]]></description><wfw:commentRss>http://www.servicewithpurpose.net/old-articles/rss-comments-entry-9516399.xml</wfw:commentRss></item><item><title>Service Distribution - Be 'the' Bridge, not a Car</title><dc:creator>Steven Di Pietro</dc:creator><pubDate>Tue, 16 Mar 2010 23:47:00 +0000</pubDate><link>http://www.servicewithpurpose.net/old-articles/2010/3/16/service-distribution-be-the-bridge-not-a-car.html</link><guid isPermaLink="false">542805:6260682:7070996</guid><description><![CDATA[<p><div class='posterous_autopost'><img src="http://posterous.com/getfile/files.posterous.com/sdipietr/9yFTYRISmzHPEFfcNadBQw3qSO6MzmPp1XsqrB4xbeoTup9YwvI8hKiRQiCk/Sydney_Harbour_Bridge.jpg" width="500" height="309"/> <br/> <p /><div>Would you rather be a car or a bridge?</div><p /><div>I recently had the good fortune of connecting a client with a supplier.  The connection was valuable to both parties, and I took a margin along the way.  All of a sudden I became a Services Wholesaler.  No work, just connections.</div> <p /><div>Value is created by connecting customers with producers.  You can do this directly - by opening a store and being a car, or by being the Shopping Mall.  We see many examples everyday.  Blogger, airports, franchise systems, real estate agents, and brokers.  The distributor builds the bridge, for other businesses (cars) to drive over.</div> <p /><div>Sometimes you may not even have to refer business.  You can simply be the Bridge between ideas.  If you supply services to a client, it may simply be to provide the gift of insight.  If you supply goods, it might be an insightful gift to demonstrate other uses of the product.</div> <p /><div>Just like a bridge, becoming a distributor requires the following:</div><div><ol><li>Vision</li><li>Investment - big up front investment - in time and/or money</li><li>Skill - in building the connections, but also the subject matter</li> <li>Time - and patience</li><li>Maintenance</li></ol><div>If one of the thousands of daily delivery vans didn&#39;t make it&#39;s journey across the Sydney Harbour bridge, no-one would miss it.  If the bridge disappeared, it would be dramatic, and catastrophic.</div> <p /><div>The bridge is a monopoly, and not quickly replaceable.</div><p /><div>Are you a bridge or a car?</div><div><object height="300" width="400"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=10219704&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed allowfullscreen="true" src="http://vimeo.com/moogaloop.swf?clip_id=10219704&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" allowscriptaccess="always" type="application/x-shockwave-flash" height="300" width="400"></embed></param></param></param></object>&lt;p&gt;<a href="http://vimeo.com/10219704">Service Distribution - Be the Bridge, not a Car</a> from <a href="http://vimeo.com/stevendipietro">Steven Di Pietro</a> on <a href="http://vimeo.com">Vimeo</a>.&lt;/p&gt;</div> </div>      <p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://sdipietr.posterous.com/service-distribution-be-the-bridge-not-a-car">Service with Purpose</a>  </p>  </div>  <div class="blogger-post-footer"><hr />  <a href="http://www.dipietro.com.au">Serving Reason</a></div></p>]]></description><wfw:commentRss>http://www.servicewithpurpose.net/old-articles/rss-comments-entry-7070996.xml</wfw:commentRss></item><item><title>How to Save $10 and Lose $100</title><dc:creator>Steven Di Pietro</dc:creator><pubDate>Mon, 15 Mar 2010 08:10:00 +0000</pubDate><link>http://www.servicewithpurpose.net/old-articles/2010/3/15/how-to-save-10-and-lose-100.html</link><guid isPermaLink="false">542805:6260682:7070986</guid><description><![CDATA[<p><div class='posterous_autopost'>Everyone in the office has been working hard. We decide to buy lunch <br/>for 10 people. <p /> There aren't many take-out Chinese restaurants in the area but find <br/>one and call to order. <p /> The order is placed but can't go through. They don't take credit <br/>cards. Cash only! <p /> What? Cash only? Who does that anymore. <p /> The order is cancelled and we spend an hour finding another, less <br/>convenient store which takes Cards. <p /> Turns out the food was excellent, and they have a new loyal customer. <p /> The original store lost the $100 order. Why? Because they wanted to <br/>save the 10% GST (like Sales tax in Australia). <p /> With repeat business the loss will quickly add to $1,000. <p /> If they want to push cash transactions, then fine, but give all other <br/>options (even if they are more expensive). <p /> We would have gladly paid a 2-5% credit card processing fee. But give <br/>me the option. <p /> How bloody minded are you with customer interactions? <p /> How easy is it for people to pay? <p /> Are you thinking about yourself or the customer? <p /> (Another mobile post - as I'm travelling to a speaking engagement)      <p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://sdipietr.posterous.com/how-to-save-10-and-lose-100-1">Service with Purpose</a>  </p>  </div>  <div class="blogger-post-footer"><hr />  <a href="http://www.dipietro.com.au">Serving Reason</a></div></p>]]></description><wfw:commentRss>http://www.servicewithpurpose.net/old-articles/rss-comments-entry-7070986.xml</wfw:commentRss></item><item><title>The Myth of Teamwork</title><dc:creator>Steven Di Pietro</dc:creator><pubDate>Sat, 13 Mar 2010 11:13:00 +0000</pubDate><link>http://www.servicewithpurpose.net/old-articles/2010/3/13/the-myth-of-teamwork.html</link><guid isPermaLink="false">542805:6260682:7070990</guid><description><![CDATA[<p><div class='posterous_autopost'>Do your job, do what the team expects, and the team will work at its best. Work at you relationships and the team will perform even better. That's the theory. But it encourages mediocrity. If you do your specific job, that's fine and average (but only average). Many people in teams refuse to stick their heads up and shine. Why? Because they don't want to stand out, or because they know the team will cover for them. After all - didn't someone say there is no 'I' in team? And that 1+1=3? Having played team sports all my life (including work), I know that team output is superior when each 'individual' is at their peak. <p /> If you perform at your peak (and dig in), others will follow. If you perform average, team mates follow. Even if they don't follow, the opposition will ruthlessly exploit you as the weakness, or the hole created by the person covering you. A team is first and foremost a collection of individuals, and you have a responsibility to yourself, and to your team, every single moment. Don't expect the team to carry you. Take responsibility for yourself first. (From my blackberry - no video)      <p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://sdipietr.posterous.com/the-myth-of-teamwork">Service with Purpose</a>  </p>  </div>  <div class="blogger-post-footer"><hr />  <a href="http://www.dipietro.com.au">Serving Reason</a></div></p>]]></description><wfw:commentRss>http://www.servicewithpurpose.net/old-articles/rss-comments-entry-7070990.xml</wfw:commentRss></item><item><title>How to be Independent 'with' Your Customer/Prospect</title><dc:creator>Steven Di Pietro</dc:creator><pubDate>Fri, 12 Mar 2010 04:45:00 +0000</pubDate><link>http://www.servicewithpurpose.net/old-articles/2010/3/12/how-to-be-independent-with-your-customerprospect.html</link><guid isPermaLink="false">542805:6260682:7070983</guid><description><![CDATA[<p><div class='posterous_autopost'>  <div>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;"><img src="http://posterous.com/getfile/files.posterous.com/sdipietr/QdGAyJ2m206jADn9REXA7hUS4C0uYrAYNAsjD1Jenwg7lAqK93EA8Gmk3ZLz/image001.jpg" width="159" height="222"/> </span><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">&nbsp;</span></p>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">In Customer Service and Sales, I believe there are 4 distinct Types of Personalities.&nbsp;&nbsp;In previous Posts we have talked about being yourself, or more correctly, being your many selves.&nbsp;&nbsp;We also know that customers can present themselves in many different personas, and that you also have many different personas.&nbsp;&nbsp;It is now time to talk about the fourth and last personality type is the Independent.</span></p>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">&bull; As an independent, you are a person led by gut feel, by first impressions.&nbsp; If you are an independent, you show some of the following characteristics.</span></p>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">&bull; You cannot recall dates or details</span></p>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">&bull; You hate forms, and never write lists</span></p>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">&bull; You depend on others (or the system) to fix your mistakes </span></p>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">&bull; You have high expectations as a customer &ndash; to cover your own laziness</span></p>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">&bull; Do not like rules</span></p>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">&bull; You know best</span></p>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">&bull; Try to impress people</span></p>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">&bull; You&rsquo;re comfortable in chaos and flexibility</span></p>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">&bull; You depend on intuition</span></p>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">&bull; Will be convinced after easy options are extinguished</span></p>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">&bull; Don&rsquo;t go out of your way to nurture &ndash; if you get along, then fine, if you don&rsquo;t then also fine</span></p>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">&nbsp;<span style="font-family: Arial, Helvetica, sans-serif; font-size: 13px;"><span style="text-decoration: underline;"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">Key</span></span><span style="font-size: 11.0pt; font-family: Arial,sans-serif;"> &ndash; Transactions are built on feelings and impressions</span></span></span></p>  <p class="MsoPlainText"><span style="text-decoration: underline;"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">Example</span></span><span style="font-size: 11.0pt; font-family: Arial,sans-serif;"> &ndash; Artist</span></p>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">&nbsp;In a customer Service, or Sales environment, if you are one of these people &ndash; as the server, then be careful of someone who likes a more organised approach - a&nbsp;Follower.&nbsp;&nbsp;You will seem like an air head, and &hellip; well.. unstructured.&nbsp; The look at you as someone who doesn&rsquo;t know what they are talking about &ndash; though you do.&nbsp;&nbsp;If however, as the server/salesperson, you are dealing with another&nbsp;Independent, then stay independent.</span></p>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">It is the servers responsibility to match the customer, not the other way around.</span></p>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">&nbsp;Also See Post on&nbsp;<a href="http://sdipietr.posterous.com/when-are-you-a-pounder-0">Pounders</a></span></p>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">Also See Post on&nbsp;<a href="http://sdipietr.posterous.com/do-your-customers-want-to-nurture-you-0">Nurturers</a></span></p>  <p class="MsoPlainText"><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">Also See Post on&nbsp;<a href="http://sdipietr.posterous.com/how-to-follow-your-customers-2">Followers</a></span></p>  <p><span style="font-size: 11.0pt; font-family: Arial,sans-serif;">Also see Post called&nbsp;<a href="http://sdipietr.posterous.com/always-be-yourself-what-bs">Always be Yourself? What BS</a></span></p>  <p class="MsoPlainText"><span style="font-family: Arial, sans-serif; font-size: 15px;">&nbsp;</span></p>  </div>  <p>  <object height="300" width="400">  <param name="allowfullscreen" value="true" />  <param name="allowscriptaccess" value="always" />  <param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=10101049&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=10101049&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" height="300" width="400"></embed>  </param></param></param></object>  </p>  <p><a href="http://vimeo.com/10101049">How to be Independent 'with' your customer/prospect</a> from <a href="http://vimeo.com/stevendipietro">Steven Di Pietro</a> on <a href="http://vimeo.com">Vimeo</a>.</p>      <p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://sdipietr.posterous.com/how-to-be-independent-with-your-customerprosp">Service with Purpose</a>  </p>  </div>  <div class="blogger-post-footer"><hr />  <a href="http://www.dipietro.com.au">Serving Reason</a></div></p>]]></description><wfw:commentRss>http://www.servicewithpurpose.net/old-articles/rss-comments-entry-7070983.xml</wfw:commentRss></item><item><title>How to Follow Your Customers</title><category>4 Personas</category><category>Followers</category><category>customer service</category><category>service</category><dc:creator>Steven Di Pietro</dc:creator><pubDate>Thu, 11 Mar 2010 04:38:00 +0000</pubDate><link>http://www.servicewithpurpose.net/old-articles/2010/3/11/how-to-follow-your-customers.html</link><guid isPermaLink="false">542805:6260682:7070984</guid><description><![CDATA[<p><div class='posterous_autopost'><div>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;"><img src="http://posterous.com/getfile/files.posterous.com/sdipietr/rKgDfbwkTtU5BgjHV3RXjxuB0rCsaksnfsQqtBeCHn6uH2rQgV4JVqSoHHCV/image001.jpg" width="205" height="250"/> </span><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">&nbsp;</span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">In Customer Service and Sales, I believe there are 4 distinct Types of Personalities.&nbsp;&nbsp;In previous Posts we have talked about being yourself, or more correctly, being your many selves.&nbsp;&nbsp;We also know that customers can present themselves in many different personas, and that you also have many different personas.&nbsp;&nbsp;It is now time to talk about the third personality type, the Follower.&nbsp;</span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">Followers are people who build the transactions on the basis of Process.&nbsp;&nbsp;They are systemic people who love to be organised.&nbsp;&nbsp;If you&rsquo;re a Follower, you may feel like this often, or occasionally</span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">Follower is not a derogatory term, nor a term to be confused with lack of leadership qualities.&nbsp; A follower is a person who follows process.&nbsp; They speak the language of systems.&nbsp; If you are a follower, the following statements describe you.</span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">&nbsp;&bull; You quote data</span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">&bull; Don&rsquo;t like sloppiness</span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">&bull; You love process and structure &ndash; you&rsquo;re systemic</span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">&bull; You want to know the fine print</span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">&bull; You will keep asking questions</span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">&bull; You respect polish and perfection</span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">&bull; Will be convinced if process is followed, but also great at finding loopholes</span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">&bull; Leave nothing to chance</span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">&bull; You quote dates and amounts</span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">&bull; Love detail &ndash; they give you comfort</span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">&nbsp;&nbsp;<span style="text-decoration: underline;">Key</span> &ndash; Transactions are built on the process</span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">&nbsp;&nbsp;<span style="text-decoration: underline;">Example</span> &ndash; Accountant</span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">In a customer Service, or Sales environment, if you are one of these people &ndash; as the server, then be careful of someone who likes a more direct approach - a&nbsp;Pounder.&nbsp;&nbsp;You will seem bureaucratic and inflexible.&nbsp;&nbsp;If however, as the server/salesperson, you are dealing with another&nbsp;Follower, then Follow.</span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">&nbsp;It is the servers responsibility to match the customer, not the other way around.</span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">&nbsp;Also See Post on&nbsp;<a href="http://sdipietr.posterous.com/when-are-you-a-pounder-0">Pounders</a></span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">Also See Post on <a href="http://sdipietr.posterous.com/do-your-customers-want-to-nurture-you-0">Nurturers</a></span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">Also see Post called&nbsp;<a href="http://sdipietr.posterous.com/always-be-yourself-what-bs">Always be Yourself? What BS</a></span></p>  <p class="MsoPlainText"><span style="font-size: 12.0pt; font-family: Arial,sans-serif;">&nbsp;</span></p>  </div>  <p>  <object height="300" width="400">  <param name="allowfullscreen" value="true" />  <param name="allowscriptaccess" value="always" />  <param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=10059694&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=10059694&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" height="300" width="400"></embed>  </param></param></param></object>  </p>  <p><a href="http://vimeo.com/10059694">How to Follow Your Customers</a> from <a href="http://vimeo.com/stevendipietro">Steven Di Pietro</a> on <a href="http://vimeo.com">Vimeo</a>.</p>      <p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://sdipietr.posterous.com/how-to-follow-your-customers-2">Service with Purpose</a>  </p>  </div>  <div class="blogger-post-footer"><hr />  <a href="http://www.dipietro.com.au">Serving Reason</a></div></p>]]></description><wfw:commentRss>http://www.servicewithpurpose.net/old-articles/rss-comments-entry-7070984.xml</wfw:commentRss></item><item><title>Do your Customers Want to Nurture You?</title><dc:creator>Steven Di Pietro</dc:creator><pubDate>Wed, 10 Mar 2010 07:04:00 +0000</pubDate><link>http://www.servicewithpurpose.net/old-articles/2010/3/10/do-your-customers-want-to-nurture-you.html</link><guid isPermaLink="false">542805:6260682:7070982</guid><description><![CDATA[<p><div class='posterous_autopost'><div style="font-family: Times New Roman; font-size: medium;"><div style="color: rgb(0, 0, 0); font-family: Arial, Helvetica, sans-serif; font-size: 13px; margin-top: 8px; margin-right: 8px; margin-bottom: 8px; margin-left: 8px; background-color: rgb(255, 255, 255);"> <p></p><div style="line-height: 21px; font-size: small;"><img src="http://posterous.com/getfile/files.posterous.com/sdipietr/L5fzuLzvUSsBiaGwinlHIKV3KZHStsn3QwlYdDalT5kWabRQWYNrFYCt5Zkx/plant_nurture.jpg" width="500" height="394"/> <br/> </div> <p><span style="font-size: small; line-height: 21px;">In Customer Service and Sales, I believe there are 4 distinct Types of Personalities.<span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">  </span></span></p></div>In previous Posts we have talked about being yourself, or more correctly, being your many selves.<span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">  </span>We also know that customers can present themselves in many different personas, and that you also have many different personas.<span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">  </span>It is now time to talk about the second personality type, the Nurturer.  <p><span style="font-size: small;">Nurturers are people who build the transactions on relationships.<span>  </span>They are empathetic people who love to be social.<span>  </span>If you’re a nurturer, the following statements sounds creepily descriptive.  You may feel like this often, or occasionally</span></p> <p style="line-height: normal;"></p><ul><li><span style="font-family: tahoma, sans-serif; font-size: small;">You love people – hate confrontation</span></li><li><span style="font-family: tahoma, sans-serif; font-size: small;">Some people consider you submissive</span></li> <li><span style="font-family: tahoma, sans-serif; font-size: small;">You love a chat and ask about how people are feeling</span></li><li><span style="font-family: tahoma, sans-serif; font-size: small;">You don’t respond well to pressure</span></li> <li><span style="font-family: tahoma, sans-serif; font-size: small;">You will change the subject if it’s uncomfortable</span></li><li><span style="font-family: tahoma, sans-serif; font-size: small;">Do not jump to conclusions, you will discuss all options</span></li> <li><span style="font-family: tahoma, sans-serif; font-size: small;">Do not let your feelings be known – they are hard to read</span></li><li><span style="font-family: tahoma, sans-serif; font-size: small;">Always the same friendly exterior</span></li> <li><span style="font-family: tahoma, sans-serif; font-size: small;">You are more likely to be convinced if you ‘like’ someone.</span></li></ul><p></p> <p style="line-height: normal;"><span style="font-size: small;"><span>Key</span><span> – Transactions are built on relationships</span></span></p> <p style="line-height: normal;"><span style="font-size: small;"><span>Example</span></span><span style="font-size: 10pt;"><span style="font-size: small;"> – Social worker</span></span></p> <p style="line-height: normal;"><span style="font-size: 10pt;"><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 21px;">In a customer Service, or Sales environment, if you are one of these people – as the server, then be careful of someone who likes a more direct approach - a <a href="http://sdipietr.posterous.com/when-are-you-a-pounder-0" target="_blank">Pounder</a>.<span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">  </span>You will seem hard to tie down, soft and indecisive.<span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">  </span>If however, as the server/salesperson, you are dealing with another Nurturer, then Nurture away.</span></span></span></p> <p style="line-height: normal;"><span style="font-size: 10pt;"><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 21px;">It is the servers responsibility to match the customer, not the other way around.</span></span></span></p> <p style="line-height: normal;"><span style="font-size: 10pt;"><span style="font-size: small;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 21px;">Also See Post on <a href="http://sdipietr.posterous.com/when-are-you-a-pounder-0" target="_blank">Pounders</a></span></span></span></p> <p style="line-height: normal;"><span style="font-size: 10pt;"><span style="font-size: small;">Also see Post called <a href="http://sdipietr.posterous.com/always-be-yourself-what-bs" target="_blank">Always be Yourself? What BS</a></span></span></p> <p style="line-height: normal;" /><div style="font-size: 10pt;"><div style="font-size: small;"><div style="font-family: tahoma, sans-serif; line-height: 21px;"><object height="300" width="400"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=10047792&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=10047792&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" height="300" width="400"></embed></param></param></param></object>&lt;p&gt;&lt;a href=&quot;<object height="375" width="500"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=10047792&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00ADEF&fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=10047792&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00ADEF&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" height="375" width="500"></embed></object>&quot;&gt;Do your Customers Want to Nurture You?&lt;/a&gt; from &lt;a href=&quot;<a href="http://vimeo.com/stevendipietro" target="_blank">http://vimeo.com/stevendipietro</a>&quot;&gt;Steven Di Pietro&lt;/a&gt; on &lt;a href=&quot;<a href="http://vimeo.com" target="_blank">http://vimeo.com</a>&quot;&gt;Vimeo&lt;/a&gt;.&lt;/p&gt;</div></div></div></p> <p></p></div>       <p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://sdipietr.posterous.com/do-your-customers-want-to-nurture-you-0">Service with Purpose</a>  </p>  </div>  <div class="blogger-post-footer"><hr />  <a href="http://www.dipietro.com.au">Serving Reason</a></div></p>]]></description><wfw:commentRss>http://www.servicewithpurpose.net/old-articles/rss-comments-entry-7070982.xml</wfw:commentRss></item><item><title>When are you a Pounder?</title><category>anti service</category><category>customer service</category><category>persona</category><category>pounder</category><dc:creator>Steven Di Pietro</dc:creator><pubDate>Tue, 09 Mar 2010 06:41:00 +0000</pubDate><link>http://www.servicewithpurpose.net/old-articles/2010/3/9/when-are-you-a-pounder.html</link><guid isPermaLink="false">542805:6260682:7071001</guid><description><![CDATA[<p><div class='posterous_autopost'><div style="font-family: arial, sans-serif; font-size: 13px; border-collapse: collapse;"><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"><img src="http://posterous.com/getfile/files.posterous.com/sdipietr/RqqXYu2jq2jv60pRLnQFsH1GHXhu7tATPfDFVU73NpjOovxmqwOurkLTj0c3/Fist.jpg" width="500" height="335"/> </p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;">In Customer Service and Sales, I believe there are 4 distinct Types of Personalities.<span>  </span></p></div>In previous Posts we have talked about being yourself, or more correctly, being your many selves.<span>  </span>We also know that customers can present themselves in many different personas, and that you also have many different personas.<span>  </span>It is now time to talk about the first personality type, the Pounder.  <p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;">The Pounder can be categorised as follows:</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"></p><p></p><blockquote style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;"><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 14.15pt;"><span>You’re always rushing</span></p><p></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 14.15pt;"><span>No patience</span></p><p></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 14.15pt;"><span>You communicate efficiently – straight to the point</span></p><p></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 14.15pt;"><span>Driven by results, not processes or relationships</span></p><p></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 14.15pt;"><span>You value knowledge and smarts</span></p><p></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 14.15pt;"><span>You apply pressure to get your way</span></p><p></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 14.15pt;"><span>You don’t mix business with pleasure</span></p><p></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 14.15pt;"><span>You’re not interested in relationships</span></p><p></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 14.15pt;"><span>Cannot stand fools</span></p><p></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 14.15pt;"><span>Will be convinced by knowledge and efficiency</span></p><p></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 14.15pt;"><span>You can seem hot tempered and animated</span></p><p></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 14.15pt;"><span>You’re quick to show your emotions – you tell it ‘as it is’</span></p><p></p></blockquote><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 14.15pt;"><span><span>Key</span><span> – Transactions are built on results before relationships</span></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 14.15pt;"><span><span><br/></span></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 14.15pt;"><span>Example</span><span> – Hard-nosed construction manager</span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 14.15pt;"><span><br/></span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;">In a customer Service, or Sales environment, if you are one of these people – as the server, then be careful of someone who likes a more ‘social approach’.<span>  </span>You will seem abrupt, or arrogant.<span>  </span>If however, as the server/salesperson, you are dealing with another Pounder, then Pound away.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;">You can’t always be yourself.</p><p style="font-size: 10px;"><a href="http://posterous.com">Posted via email</a>   from <a href="http://sdipietr.posterous.com/when-are-you-a-pounder-0">Service with Purpose</a>  </p></div><object width="400" height="300"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=10048914&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=10048914&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></object><p><a href="http://vimeo.com/10048914">When are you a Pounder?</a> from <a href="http://vimeo.com/stevendipietro">Steven Di Pietro</a> on <a href="http://vimeo.com">Vimeo</a>.</p><div class="blogger-post-footer"><hr />  <a href="http://www.dipietro.com.au">Serving Reason</a></div></p>]]></description><wfw:commentRss>http://www.servicewithpurpose.net/old-articles/rss-comments-entry-7071001.xml</wfw:commentRss></item><item><title>One Big Danger of Customer Sales Forms</title><dc:creator>Steven Di Pietro</dc:creator><pubDate>Mon, 08 Mar 2010 18:42:00 +0000</pubDate><link>http://www.servicewithpurpose.net/old-articles/2010/3/8/one-big-danger-of-customer-sales-forms.html</link><guid isPermaLink="false">542805:6260682:7070992</guid><description><![CDATA[<p><div class='posterous_autopost'><div style="font-family: arial, sans-serif; font-size: 13px; border-collapse: collapse;">In my Mystery Shopping business, I see many examples of Sales forms and processes designed to keep staff on-track with the Sales process.<div> The form may look like a script, a form, or even a set process.</div><p /><div>Sales forms have their place, however the biggest danger is that you lose sight of the customer, and do not hear what they have to say.</div> <div>This happens often in complex transactions such as a loan enquiry or a car purchase.  The staff member goes through the motions and doesn&#39;t hear the customer.  They either:</div><div><ol><li style="margin-left: 15px;"> try to sell everything at once (insurances, overdraft, loan and credit card),</li><li style="margin-left: 15px;">close the sale too quickly, or</li><li style="margin-left: 15px;">close the sale too late.</li></ol><div>The customer often walks out confused because their initial question/query didn&#39;t get answered.</div> <p /><div>Use the forms by all means, but leave the humanity of the Server to connect with the other human being.  </div><p /><div>The server is not there to complete a form, but to complete a sale.</div> <p /><div>How easily do you lose focus?</div><p /><div><object height="300" width="400"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=10010375&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed allowfullscreen="true" src="http://vimeo.com/moogaloop.swf?clip_id=10010375&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" allowscriptaccess="always" type="application/x-shockwave-flash" height="300" width="400"></embed></param></param></param></object>&lt;p&gt;&lt;a href=&quot;<object height="240" width="320"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=10010375&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00ADEF&fullscreen=1" /><embed allowfullscreen="true" src="http://vimeo.com/moogaloop.swf?clip_id=10010375&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00ADEF&fullscreen=1" allowscriptaccess="always" type="application/x-shockwave-flash" height="240" width="320"></embed></object>&quot;&gt;One Big Danger of Customer Sales Forms&lt;/a&gt; from &lt;a href=&quot;<a href="http://vimeo.com/stevendipietro" target="_blank" style="color: rgb(42, 93, 176);">http://vimeo.com/stevendipietro</a>&quot;&gt;Steven Di Pietro&lt;/a&gt; on &lt;a href=&quot;<a href="http://vimeo.com/" target="_blank" style="color: rgb(42, 93, 176);">http://vimeo.com</a>&quot;&gt;Vimeo&lt;/a&gt;.&lt;/p&gt;</div> </div></div>      <p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://sdipietr.posterous.com/one-big-danger-of-customer-sales-forms-0">Service with Purpose</a>  </p>  </div>  <div class="blogger-post-footer"><hr />  <a href="http://www.dipietro.com.au">Serving Reason</a></div></p>]]></description><wfw:commentRss>http://www.servicewithpurpose.net/old-articles/rss-comments-entry-7070992.xml</wfw:commentRss></item><item><title>Always Be yourself? What BS</title><dc:creator>Steven Di Pietro</dc:creator><pubDate>Sun, 07 Mar 2010 06:31:00 +0000</pubDate><link>http://www.servicewithpurpose.net/old-articles/2010/3/7/always-be-yourself-what-bs.html</link><guid isPermaLink="false">542805:6260682:7070977</guid><description><![CDATA[<p><div class='posterous_autopost'><div>  <p><img src="http://posterous.com/getfile/files.posterous.com/sdipietr/4xMBxIhAlRDpAcFpZfwlb8ShhUrhs7zZ4EsqwldMlPtH6xoZ3puXkjZLYArO/image002.jpg" width="219" height="146"/> <span>Always be yourself?&nbsp; What BS. </span></p>  <p><span>Which self are we talking about?&nbsp; We all have different personalities.&nbsp; A tough boss at work might be a meek servant at home.&nbsp; You might be calm one minute, and impatient the next.&nbsp; You can flip in a second.</span></p>  <p>A footballer in a crowded room can go from talking macho to his friends (grunting and ignoring vowels), to a kneeling high pitched slow talker while talking to a young child, to a polite and upstanding member of the community when talking to their girlfriend&rsquo;s parents.&nbsp; All these personas can present themselves in the blink of an eye.</p>  <p>Be yourself?&nbsp; Which self?</p>  <p>So as a server/seller, you have those multiple personas, and the customer had the same.&nbsp; Just as a footballer might instinctively &lsquo;work the crowd&rsquo; the trick is to match the customer&rsquo;s persona.</p>  <p>There are many personality profiling tools available, however I believe there are 4 distinct personality types which appear in a service/sales environment.&nbsp; These could be expanded to be 40, or 400 types, but the point is to recognize that not only are people different, but they can present differently.</p>  <p>Can you imagine yourself being any of these personalities?&nbsp; Perhaps one dominates, but at times you may fluctuate between them all.</p>  <p><strong><span>Pounder</span></strong><span> &ndash; Where the transaction is driven by numbers and necessity.</span></p>  <p><strong><span>Nurturer</span></strong><span> &ndash; Where the relationship is more important than the transaction.</span></p>  <p><strong><span>Follower</span></strong><span> &ndash; Adherence to process is the most important aspect of a transaction.</span></p>  <p><strong><span>Independent</span></strong><span> &ndash; Transactions are built on feelings and impression.</span></p>  <p>The same customer can present these different personalities with every visit.&nbsp; The server must be aware, and change accordingly &ndash; to match the personality style.</p>  </div>  <p>&nbsp;</p>  <p><a href="http://vimeo.com/9973770">Be Yourself?  What BS</a> from <a href="http://vimeo.com/stevendipietro">Steven Di Pietro</a> on <a href="http://vimeo.com">Vimeo</a>.</p>  <p>  <object height="300" width="400">  <param name="allowfullscreen" value="true" />  <param name="allowscriptaccess" value="always" />  <param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=9973770&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=9973770&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" height="300" width="400"></embed>  </param></param></param></object>  </p>  <p><a href="http://vimeo.com/9973770">Be Yourself?  What BS</a> from <a href="http://vimeo.com/stevendipietro">Steven Di Pietro</a> on <a href="http://vimeo.com">Vimeo</a>.</p>      <p style="font-size: 10px;">  <a href="http://posterous.com">Posted via email</a>   from <a href="http://sdipietr.posterous.com/always-be-yourself-what-bs">Service with Purpose</a>  </p>  </div>  <div class="blogger-post-footer"><hr />  <a href="http://www.dipietro.com.au">Serving Reason</a></div></p>]]></description><wfw:commentRss>http://www.servicewithpurpose.net/old-articles/rss-comments-entry-7070977.xml</wfw:commentRss></item></channel></rss>
